The Jeans Redesign: Creating a world where clothes are kept in use

For decades, jeans have been at the heart of countless fashion collections. However, they are no exception to the fashion industry’s take-make-waste linear approach. See how the Ellen MacArthur Foundation set out to change this with an ambitious project that put the circular design of jeans centrestage.

New digital film series: Fashion Redressed, presented by Global Fashion Agenda, reveals the inspirations and innovations that will sway trends and raise awareness of the ideas designing the future of fashion.