Children in rural India are lured to the big cities with the prospects of a better more glamorous life but are instead are sold into the flesh trade. This film aims to educate and warn these young girls of exactly what could happen to them in the big city if they are not careful.

Credits:-
Advertising Agency:LEO BURNETT INDIA Mumbai
Creative Director:K.v. Sridhar/Santosh Padhi/Russell Barrett Copywriter:Russell Barrett
Art Director:Santosh Padhi
Agency Producer:Firoz Karmalawala
Account Supervisor:Seema Sood
Advertiser's Supervisor:Pravin Patkar
Director:Firoz Karmalawala
Producer:Leo Burnett India
Lighting Cameraman:P.s. Vinod
Date Of 1st Transmission:26/06/2005

http://preranaantitrafficking.org
http://aarambhindia.org