David Bridwell, our Ph.D. People Scientist, speaks about the psychology of digital marketing in this guest lecture in the Auburn University Marketing Department.

HIGHLIGHTED SEGMENTS:
3:41 The brain never processes the same stimulus the same way
4:48 Thought experiment: Can you remember a random day from 10 years ago?
9:40 Psychological impact of the moon landing
12:15 Awe induces prosocial behavior
15:12 Deepfakes discussion
21:25 No More Gatekeepers (ASMR, SLOW TV, Elevator Enthusiasts, and More)
23:37 Information is the new gold
28:40 No More Gatekeepers (part 2)
33:05 Will we shun scrolling in public?
34:50 Actually there are rules
36:26 The "pushing a person on a swing" analogy for ads
37:22 We value authenticity
42:38 Social Listening
44:43 $100 Philly Cheesesteaks
50:45 Advertising is more than advertising (see Spent by Geoffrey Miller and Alchemy by Rory Sutherland)

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#marketingpsychology #psychologyofmarketing #digitalmarketingpsychology