The Wharton Sports Analytics and Business Initiative (WSABI) and the Wharton Undergraduate Sports Business Club (WUSBC) held the fifth Wharton Sports Business Summit on November 3, 2023.

In this keynote presentation, Sam Schwartz, WG’90, Executive Vice President & Chief Business Development Officer at Comcast NBC Universal spoke with Zack Weiner, President & Co-Founder of the burgeoning sports media brand Overtime, which boasts 65 million followers across social media.

The pair discussed Overtime's novel approach to building its brand identity, the future of incumbent sports media franchises, and what lies ahead for the company.

#overtime #sports #entrepreneurship #branding

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