In 1998, as BMW Motorcycles celebrated their 75th anniversary, they were riding a wave of success. Not only was it their most successful year in terms of sales (exceeding records set the previous five years!), but it also saw them reach a peak in production and market share. This milestone year was marked by several highlights: a 6th consecutive record year, a 9.5% increase in production, and a jump in sales turnover. To top it off, their R 1200 C cruiser, launched just the year before, became their global best-seller. With innovations, attractive designs, and a focus on new markets like cruisers, BMW Motorcycles truly roared into their 75th year, solidifying their position as a leading European manufacturer.

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