A collection of concept commercials a part of the campaign produced and competed by Arkansas State University's FIRST American Advertising Federation college chapter. The National Student Advertising Competition® sponsor this year was Adobe®, challenging students to devise a advertising campaign for their Experience Cloud--for Advertising. ASTATE was the first Arkansas school to become a member of the AAF, under district 10.

My role was to direct the media shown in this video. I adapted the team's commercial concept story and wrote, directed, edited and produced these videos in the spring of 2020...