Considered by some to be one of the most attractive post-war British built cars, the Stag was launched in June 1970 and attracted favourable comments from the motoring press. For example, in its 13th June edition, Motor Magazine said ‘the Triumph Stag has no British counterpart – a few close rivals from the car factories of other countries come to that’, while Autocar’s 30th July issue reported ‘the Stag is one of those cars which you appreciate the more you drive it’.