This talk was given at a local TEDx event, produced independently of the TED Conferences. Professor Tony Belpaeme - In his talk Professor Belpaeme describes the awesome power of how humans can project personality onto inanimate objects. Tony shows us how by harnessing this aspect of human nature we may be able to do incredible things with the robots of the future.

Professor Tony Belpaeme - Tony Belpaeme is Professor of Cognitive Systems and Robotics at Plymouth University. His research include social systems, cognitive robotics, and artificial intelligence in general.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)