ShipBob's Eshaan Bhatnagar, Director of the Powered by program which enables TikTok Shop order fulfillment, will sit down with Bryan Perla, Founder and CEO of Little ELF Products, to unpack Bryan's experience with Fulfilled by TikTok, how he has navigated launching on TikTok, and tips to succeed on TikTok Shop in 2024.

Bryan started his revolutionary gift wrapping company in 2018 when he saw a need to develop a product designed specifically for cutting wrapping paper. A Stanford University graduate of 2022, Perla now dedicates himself entirely to steering his company towards continuous innovation and expansion. Little ELF's remarkable growth over the past three years stems from its robust social media presence and adept utilization of these platforms to enhance ecommerce sales.