Apple’s iPhone was first announced by Steve Jobs in January 2007. Today, research shows that the company has over 1.5 billion active users and controls 53 percent of the market share in the United States. The 2008 launch of the App Store was a pivotal turning moment for the company and now Apple has surpassed Samsung as the world’s leader of smartphones for the first time. CNBC explores how the iPhone became one of the best-selling products of all time.

Chapters:
01:10 Apple before the iPhone
03:29 Launching the iPhone
06:43 The turning point
08:48 What’s next

Produced, Shot and Edited by: Sydney Boyo
Animation: Christina Locopo
Supervising Producer: Jeniece Pettitt
Editorial Support: Magdalena Petrova, Kif Leswing
Additional Camera: Andrew Evers
Additional Footage: Getty Images, Apple
Published January 2024

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How Apple’s iPhone Overtook Samsung As The Top Smartphone In The World