Nema Causey is the owner of Candy Me Up; a bulk candy specialty store located in San Diego, California. As you’ll hear, while many businesses found themselves paralyzed by the pandemic, Nema and her team used it as a turning point to build new media, gain new customers and create a new commercial channel for her family business. Doug spoke to her recently from her home in San Diego, because, as she was quick to point out, the store was just too busy to film in!