In this captivating episode of the Brand Gravity Show, Tim Ash unveils the intricate art of decision-making, unraveling the hidden influence of emotions and the choices they drive. Prepare to be enlightened as he shares the secrets of building brand tribes, skillfully navigating polarization, and the timeless origins of storytelling.

Connect with Tim here:
https://timash.com/
  / timash  

Mentions:
Unleash Your Primal Brain: https://www.amazon.com/Unleash-Your-P...

Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality...
   / marketingkaye  
  / marketingkaye  
https://www.kayeputnam.com/
https://www.kayeputnam.com/brand-clar...


#onlinebusiness #brandpsychology #brandstrategy

🎙Tech Specs: https://kit.co/kayeputnam/youtube-liv...
🤓 Online Business Resources: https://www.kayeputnam.com/resources/

------------------

[0:00] Intro
[2:37] How we make decisions
[3:33] Emotional decision making
[4:34] Brand tribe & polarization
[9:41] Political polarization
[12:08] Levels of polarization in your brand
[14:50] Attracting the right people
[17:08] Importance of sleep
[19:29] ‘Logical’ side of the brain
[21:38] Evolutionary roots of storytelling
[24:24] Memory & learning
[26:10] Where to find Tim
[26:35] Advice for entrepreneurs

------------------

📚 MY FAVORITE BOOKS:
Personal Development Books: https://kit.co/kayeputnam/self-develo...
Branding Books: https://kit.co/kayeputnam/branding-books

💻 BUSINESS TOOLS & SOFTWARE I RECOMMEND:
Set up & sell an online course: http://bit.ly/KayeTeachable
Host live or evergreen webinars: http://bit.ly/KayeEZWebinar
Build a lead-generating quiz: http://bit.ly/interactquizzes
Archetype-specific templates & assets: http://bit.ly/KayeCM
Captions for videos: http://bit.ly/KayeRev
Drag & drop launch funnels: http://bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi
& prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)

Many of the links are affiliate links, meaning if you sign up, I’ll get a small payment as a thank you at no additional cost. I appreciate you supporting this channel!

------------------

🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.

Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!