Published On Premiered Feb 7, 2024
Kevin Hunter gives Black Book Car Values to members who sign up for direct help!
Need Trade in value or a Used Car value? Accuracy is Key! Black Book car value is the only trusted car book value used by banks and credit unions.
Black Book, founded in 1955, is widely known for providing accurate car valuations for the automotive industry. KBB is most popular because it's FREE to the public. JD Power and NADA should NOT be used. NADA is the MOST-Anti Consumer organization in the Car industry, and JD Power is in bed with them!
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Why do we ONLY use Black Book, and how is Black Book different, better, and more accurate than all other books for Car Valuations? In today’s show we’ll answer that question, and at the end today, we’ll share a few more details on the launch of our Wholesale Car Purchasing Program and how YOU can get involved!
Why do we always use the word Homework in everything we teach? Because at the center of every successful car purchase was a ton of homework. Educated buyers DON’T get swindled, and it was always HOMEWORK that got them into a good car deal. But, today, we’re presenting you with some Homework to do on Black Book, and a few of the not so great competitors out there. We share our thoughts FREE of any entanglements or financial obligation to ANY of these organizations. We’ve seen what works, and why, so today, we’re going to tell you WHY.
The Black Book family of vehicle appraisal guides in the United States, providing vehicle pricing data, is published by National Auto Research, a division of Hearst Communications. Funny how there’s always layers of ownership, right? New and Used Car Dealers, Lenders, Manufacturers, Fleet Remarketers, and even many Government Agencies have used Black Book since 1955. It grew the fastest of all the book values out there because it quickly became known for its accuracy. In ANY Car Market, but especially TODAY, accuracy means everything. Today, it’s no mistake that Black Book has over 30,000 dealer members nationwide which is more than double what the likes of KBB or NADA, or JD Power have. This is WHY we choose Black Book too, and I LOVE using it!
Of the competing vehicle book valuations out there, here are the founding years and some details about each:
Black Book was founded in 1955. It is widely known for providing accurate valuation information for the automotive industry, with a focus on wholesale and residual values, primarily serving dealers and financial institutions because it’s a subscription access only. Thankfully, it’s here on The Homework Guy channel, that you, the consumer can also get access to Black Book value information. If you’d like fast service with bookouts, become at least a $29.99 Homework Guy Help Member here on our channel, and Liz turns those book-outs around pretty fast for you!
LIZ: Ranked at #2. KBB (Kelley Blue Book) This car book service dates back to 1926 when Les Kelley, a car dealer, first created a list of automobile values. Kelley Blue Book, known widely as KBB, has become one of the most popular sources for vehicle pricing and information. But, popularity doesn’t mean accuracy. It’s popular with consumers MOSTLY because KBB made book values available to the general public. Of course that draws a crowd. But, there happens to be a Dealer Book version which has different info and numbers than the consumer information. Why would they do this? That’s a great question for KBB. Why tell consumers one story, and dealers another? But, their ownership record is “sort of” an answer: After being started by Les Kelley (a dealer) in 1926, years later KBB was acquired by AutoTrader, which is a subsidiary of Cox Automotive. These big Automotive companies are NOT known for transparency. After its acquisition, KBB operated as a subsidiary of AutoTrader, but is now widely known to be under the Cox Automotive umbrella.
