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Google Analytics has so many metrics that can be very confusing! Luckily, in this video, we will be going over all of the Google Analytics metrics that you need to know as a small business owner.

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If you have ever tried to use Google Analytics, you probably noticed that there are a ton of Google Analytics metrics. We mean... a ton! 

And let’s be honest, if you're reading this right now, you’re probably wondering what a lot of them mean or how to use Google Analytics in general.

That's because it is a lot to take in at first!

But once you understand how to leverage the data that Google Analytics provides, you propel your business forward a lot faster.

So in today’s post, we're about to tell you everything you need to know about Google Analytics metrics.

We will be going over what Google Analytics is and how you can leverage it to improve your website and business.

And of course, we will be going over what each of the most important Google Analytics metrics is for businesses.

Read this post, and you’ll become an expert at using Google Analytics metrics to make the most effective website for your small business.

Let's get started!

Video Outline
Intro (0:00)
What Is Google Analytics And Why Should You Use It (1:08)
Google Analytics Dashboard (2:30)
Acquisition Metrics You Should Know (7:26)
Behavior Metrics You Should Know (10:10)
Conversion Metrics You Should Know (12:42)

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