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This is part 1 of a series of videos that will explore how to create iconic industrial design. This first video defines what makes a design iconic. The next videos explore in-depth ways to create iconic designs....or at the very least, designs that are distinctive and recognizable.

It's incredibly difficult to make a truly iconic product. They only come a few times per decade. While it's unlikely that our products will ever reach the level of icon, it's still a noble pursuit to strive towards. Even if we fall short, we can still create designs that are distinctive and category-defining.

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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.