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Automobili Lamborghini Supreme come together on a new collection for Spring-Summer 2020
Super sports car maker Automobili Lamborghini teams up with Supreme, a skateboarding brand based in New York, to release a capsule collection.
The group worn by the NYC skater - Tyshawn Jones - consists of a Hooded Work Jacket, S/S Shirt, Hockey Jersey, Coverall, T-Shirt, Skateboard and Beanie, featured in the most iconic Lamborghini colours.
“Lamborghini recognises a spirit and dynamism in Supreme that resonates with its own brand,” said Katia Bassi, Chief Marketing and Communication Officer for Automobili Lamborghini. “This collection combines the essence of Lamborghini super sports design and performance with iconic street wear.”
The Supreme Lamborghini collection consists of:
Lamborghini Supreme Hoodie Work Jacket
Lamborghini Supreme S/S Shirt
Lamborghini Supreme Hockey Jersey
Lamborghini Supreme Coverall
Lamborghini Supreme T-Shirt
Lamborghini Supreme Skateboard
Lamborghini Supreme Beanie
featured in the most iconic Lamborghini colors of green, orange and black.
Supreme has a diverse history of collaborations with various skateboard and fashion brands. Among their frequent collaborators include Supreme Nike/Air Jordan, Supreme Lacoste, Rimowa, Supreme Vans, Clarks, The North Face, Supreme Hanes, Playboy, Levi's, Timberland, Coleman, Comme des Garçons, Stone Island, and Champion.
Supreme has released skateboard decks featuring the artworks of Supreme Harmony Korine, Rammellzee, Ryan McGinness, Supreme KAWS, Supreme Larry Clark, Supreme Jeff Koons, Supreme Richard Prince, Gilbert & George, Christopher Wool, Alessandro Mendini, Martin Wong, Nate Lowman, Supreme Damien Hirst, and John Baldessari. In addition, they have collaborated with other photographers, artists, and designers such as David Lynch, Robert Crumb, Marilyn Minter, Supreme Takashi Murakami, Daniel Johnston, Peter Saville, Futura, Bad Brains, Public Enemy, H. R. Giger, Mark Gonzales, M.C. Esher, Supreme Dash Snow, and Nan Goldin
Supreme has also collaborated with brands to create a variety accessories and other non-clothing items such as a cruiser bicycle, bricks, crowbars, a gas-powered mini bike by Coleman, an Everlast punching bag, a Stern pinball machine and Supreme Oreo cookies.
The video smash includes pop interpretation of the Aventador S by the American artist Skyler Grey, one of the youngest and most influential representatives of street art worldwide
The first Lamborghini to be certified via blockchain technology
Automobili Lamborghini presents a unique Aventador S interpreted by the art of Skyler Grey, the young American artist considered the rising star of world street art.
The one-off Aventador S by Skyler Grey symbolizes the fusion of two artistic concepts: on one hand the automotive art of Lamborghini, where the unique design form, always characterized by taut lines, three-dimensional volumes, and geometries and stylistic elements of the past is combined with groundbreaking technological solutions; on the other hand, the art of Skyler Grey. At just 19 years old Skyler has been called the “Fresh Prince of Street Art” and his iconographic pop style has often brought him comparisons to artists the likes of Andy Warhol, Keith Haring, and Jean-Michel Basquiat. He is the youngest artist to have his work exhibited in museums and international art fairs, and he was named in the 2017 Forbes “30 under 30” list of the most influential artists worldwide.
Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini, commented: “Because of the affinity we feel with the world of art, we wanted to experiment with a new creative approach, entrusting Skyler Grey with the interpretation of a car that is already itself a work of art. It is a project connected with our new paint shop in Sant’Agata Bolognese, a place where technology and art meet and where our specialists are tasked with turning our customers’ dreams into reality, in the search for aesthetic perfection.”
Delivered to the artist as if it were a blank canvas, the car was painted in the new Lamborghini paint shop just recently inaugurated in Sant’Agata Bolognese. The creative process, which lasted nearly a year, along with three weeks in the paint shop, was carried out in collaboration with an interfunctional team of technologists and specialists in painting, logistics, assembly and quality, who were involved in the project from the feasibility phase right through the production process. Despite the high level of complexity of the work, with the support of the team the artist has brought to life the first street-legal work of art on four wheels.