Elections misinformation, fake news and identity theft are some of the terms that have been associated with social media scams over the years. The prominence of Artificial Intelligence has also exposed new trends of scamming social users, such as deepfake AI.

This is an online intelligence used by unscrupulous cyber criminals to manipulate and generate a trusted source's voice and images to commit fraud and scam unsuspecting victims. For more on reputational risks involved with deepfake AI and how unsuspecting social media users could protect themselves, we are joined in the studio by Prof. Steven Sidley, Professor of Practice from the Johannesburg Business School at the University of Johannesburg and Chad Thomas, Chief Executive Officer at the IRS Forensic Investigations.

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