Artificial Intelligence is revolutionising the way movie blockbusters are created, offering greater efficiency, creativity, personalisation and huge savings.
AI offers many advantages, which do not always have to have a negative impact on employment:
- Production Efficiency: Advanced algorithms can analyse scripts and predict the potential success of a film, as well as generate visual effects and design sets faster and more efficiently.
- Advanced visual effects: Advances in technology and the development of specialised software have favoured the shift from traditional VFX to real-time VFX.
- Improved post-production: Algorithms make it possible to automate tasks such as video editing to colour correction or audio synchronisation.
- Content personalisation: AI allows the use of algorithms to adapt movie trailers to different segments.
- Data analysis and marketing: AI allows audience data to be analysed and market trends to be predicted.
Artificial Intelligence is set to revolutionise the industry through immersive cinema and the generation of films through a combination of images and text that will undoubtedly help to enhance the creativity of filmmakers. These changes will also affect the entertainment sector: from video games to the metaverse.
ARQUIMEA, from its research centre located in the Canary Islands, has a research orbital from which it is committed to research in the field of Artificial Intelligence, investigating with volumetric neural graphic representations, with applications for the audiovisual sector as well as for other more diverse sectors such as decoration and interior design.
In addition, all ARQUIMEA Research Center projects belong to the QCIRCLE project, co-financed by the European Union, which aims to create a centre of scientific excellence in Spain.

To find out more about QCircle, you can visit: https://www.arquimea.com/research-dev...

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