In this video we go over the rise, fall, and rise again of Nokia, the massive Finish telecommunications company. Throughout the 1990s and early 2000s Nokia dominated the smartphone market with over 50% market share. But they failed to innovate and substantially all of their market share to the iPhone and Samsung. They were eventually forced to sell their money losing smartphone business and focus solely on their telecommunications equipment business. Since then, they have made a comeback and are now one of the global leaders in 5G network infrastructure.

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