Conor Lynch has had a wild ride in financial publishing.

He came into the industry as a copywriter then became publisher of one of the fastest growing trading publishers in recent years.

And at the start of the 2020 boom they received notice from the FTC that started a multi-year case leading to a settlement.

Conor and I discuss the state of the financial publishing industry, the impact of changing FTC focus on copy, the changing media environment, the impact & power of social audiences, and ways for financial publishers to navigate going forward.