Again, thanks to Veloforte, my favourite natural and delicious fuel supplier:
PeakT-20 is the code @ https://tidd.ly/45uc9Db

Patreon.com/peaktorque
PT Merch: https://peak-torque.com
15% off for Patrons

Other links of interest:
Control tyre (GP5000) - https://tidd.ly/3GEF512
Powermeter (Assioma) - https://tidd.ly/3Z98OXb
Reference powermeter (quarq) - https://tidd.ly/3WJx9Bn
Head unit:
https://amzn.to/3C5xMwQ - UK link
https://amzn.to/3G3sEKM - US link
105 Rim brake holy grail groupset bargain - https://tidd.ly/3BNlkSb

Chapters:
00:00 Introduction
02:00 Who is Benji Naesen?
10:15 Lanteren Rouge vs GCN/Eurosport
16:45 Patrick hooks Benji up
18:18 Moving to UK and sponsorship
21:10 Generic influencers
25:55 Lack of females in broadcasting
29:45 Contracting vs sponsorship
40:36 Cycling broadcast rights and revenue model
51:48 I nearly ran over Hugh Carthy and drivers in UK
58:23 Fitness and weight loss, and PT looks at Benjis bike tech
1:17:06 Col de Rates challenge
1:21:32 Questions for PT and big reveal?