Film Marketing Strategies Explained — a breakdown of film marketing, including types of marketing, elements in a campaign, budgets, and more.

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Chapters:
00:00 - Introduction to Film Distribution
01:00 - The Film Distribution Process
02:06 - Chapter 1: Finding Distribution
07:36 - Chapter 2: Licensing
13:52 - Chapter 3: Delivery and Exhibition
22:10 - Takeaways

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FILM DISTRIBUTION PROCESS

It’s no secret that making a movie is hard. From writing to finding financing to shooting to editing, each step along the way has its own difficulties and potential pitfalls. Say you manage to power through each of these stages and you end up with a final product you’re proud of. First: congratulations. Second: prepare yourself– there’s much more work to come. Welcome to distribution.

WHAT IS DISTRIBUTION FILM?

In this video, we take a look at the final hurdle in the filmmaking process, distribution. Many filmmakers understand much of what goes into pre-production, production, and post-production, but when it comes to distribution, they are left befuddled and overwhelmed. To put it simply, distribution is the process in which a movie gets in front of an audience.

INDIE FILM DISTRIBUTION EXPLAINED

Obtaining distribution is never a guarantee. This is the process called acquisition, where a movie goes from a filmmaker’s hands to a distributor’s. Distributors come in many shapes and sizes, and we take a look at how to decide which type of distribution company is right for you. There’s no one answer, and there’s no one way to attract a distribution company. But one thing is always true: it’s never too early to start thinking about the process. Even in development, a filmmaker can consider what their audience may be and how they will reach them.

MODELS OF FILM DISTRIBUTION LICENSING

Once you’ve found a distributor, it’s time for the lawyer to get involved (if they aren’t already). Distribution comes with some form of licensing, where the distributor has the film’s rights transferred over to them. This is a complex exchange, and a filmmaker needs to make sure they have all of their copyrights and chains of title in order before they embark on it. Again, it’s best to lawyer up.

EXHIBITION

Exhibition takes many forms, from showing a movie to a group of friends on a TV, to a wide theatrical release. This is an area in the industry that is constantly changing, and today, it’s changing fast. Streaming, theatrical, and more are all finding their way in a new media landscape. For a filmmaker, this means keeping an open mind and going where they think the best opportunities are.

Distribution can feel like a wild rodeo, where you’re bucked this way and that before you settle into the saddle. Just keep your goal in mind: to show off the project you’ve worked so hard on. And if you make some money off of it, that’s great too.


#FilmTheory #VideoEssay #Filmmaking

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♬ SONGS USED:

"Cyberpunk Sunrise" - Evgeny Bardyuzha
"Blurry (Instrumental)" - Curtis Cole
"Everlasting Flower" - DaniHaDani
"War Dance (Instrumental)" - Rhythm Scott
"Glass" - Claudio Laucci
"In Love with Emi" - Fabien Fustinoni
"Life's Journey Begins" - idokay
"1986" - Angel Salazar
"All Star" - ANBR
"Curiosity" - Kevin Graham
"From a Distance (Theme from Hit TV)" - Makeup and Vanity Set
"Inquisitions" - Kevin Graham
"A Battle in the East" - Rhythm Scott
"No Regrets" - Makeup and Vanity Set
"Wall of Fire" - Tony Anderson
"The Wolf, the Chase, and the Victor" - Dexter Britain
"Neon Sun" - Jacob Montague
"I Have a Plan" - Borrtex
"New World" - Ian Post
"Wistful (Instrumental)" - Falls
"Dojo Tradition (Instrumental)" - In This World
"Opening" - Magiksolo
"Work B****" - Britney Spears

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Music by MusicBed ► http://bit.ly/2Fnz9Zq

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