We know we need to be ready to do our homework and present multiple options. We know that quantifying the expected ROI is everything, that our CEO and CFO will be looking straight at the bottom-line numbers, and that if those numbers look enticing, we’d better be ready to back them up. But we also know that things are often easier said than done.

When you make a business case, you’re making an argument. Every sound argument needs a thesis. So be sure to have a crystal-clear conception of what it is you’re trying to prove, and make sure that every slide, every stat and every bullet point you prepare is laser-focused on doing exactly that.

The case for CCaaS tends to boil down to something like this: The only way we can make our budget is to lower our cost per contact, and the only way we can do that is through CCaaS.

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Learn more about CxEngage - The Human-centric Contact Center - https://www.lifesize.com/cxengage​​