Changing the front of a Rolls-Royce is probably one of the hardest decisions a designer will ever have to make. In this video, retired Rolls-Royce designer Graham Hull talks about the challenges he faced in the 1990s with the Rolls-Royce Silver Seraph. He then goes on to compare the arrival of Salvador Dali and his melting watches and how that has changed people's views on design and experimenting with the iconic Rolls-Royce grille. Finally we discuss the brand new Rolls-Royce Grille for 2023 and the aerodynamic changes that have been made to it and how he feels he would have handled it if he were designing a Rolls-Royce at Goodwood today.

The most obvious and important feature is Rolls-Royce Phantom’s commanding presence. This has been further enhanced by a new polished horizontal line between the daytime running lights above the Rolls-Royce Pantheon Grille. This gives Phantom a new and assertive modernity, reflecting its driver-focused character.

A subtle geometric change to the Rolls-Royce Pantheon Grille makes the ‘RR’ Badge of Honour and Rolls-Royce Spirit of Ecstasy mascot more prominent when viewed from the front. The grille itself is now illuminated, a feature debuted and popularised in Ghost. The headlights are graced with intricate laser-cut bezel Rolls-Royce starlights, creating a visual connection with the Starlight Headliner inside, and adding further surprise and delight to Rolls-Royce Phantom's night-time presence.

Rolls-Royce Phantom’s side profile retains Rolls-Royce’s signature short front and long rear overhang, long wheelbase and broad c-pillar, the latter giving greater privacy for occupants. The silhouette preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail. The ‘split-belt’ line begins at the front fender and curves gently towards the rear door, emphasising the Rolls-Royce car's long dash-to-axle proportions, before falling gently towards the lantern-like rear lamps. The heavily undercut 'waft line' creates a strong shadow, visually signalling the Rolls-Royce marque's unequalled ‘Magic Carpet Ride’.

The Rolls-Royce side profile is further enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets is available to commission in a fully or part-polished finish. Alternatively, the new Rolls-Royce Phantom may be graced with a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars. This disc Rolls-Royce wheel is produced in both polished stainless steel and black lacquer, perfectly encapsulating the sense of flight on land.
W1RRP The Podcast About Rolls-Royce + Bentley. W1RRP is pronounced WURP and is a new entertainment podcast all about Rolls-Royce and Bentley.

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