The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.

Tired of synthetic pleasures leaving you unfulfilled?
Former financier and entrepreneur Seth Goldstein knows how easy it is to fall for fake dopamine hits. But he firmly believes that through discipline and authentic challenges like the Spartan Race, people can find genuine happiness and fulfillment.

In this episode, Seth shares his journey of creating an authentic snack brand called MASA Chips. From identifying a problem and analyzing reports to frying small batches of chips and testing the product, he offers proven strategies for making a successful business without compromising your idea. He made a 100% healthy and satisfying snack to help people ditch addictive junk and feel the real thing!

Highlights:
00:00 Intro
00:52 A demand for discipline & challenge
03:00 Starve yourself of synthetic s**t
05:07 Cucumber salad vs Snickers
06:06 Seth’s MASA Chips Company
10:38 Figure out how to fail cheaply
12:18 Find a real problem and solve it