Simon Sinek is fascinated by the way greatest leaders in the world think, act and communicate. In this WOBI interview, Sinek discusses the right model of leadership that will inspire employees to wake up every morning.


WOBI focuses on the issues most relevant to today’s business world, stimulating new thinking and inspiring action. Through WOBI events, WOBI TV, WOBI Magazine and WOBI.com, our team travels the world to seek out the CEOs, entrepreneurs, innovators, leaders, thinkers and disruptors who are shaping the future of business.

Follow WOBI news on Twitter:   / wobi_en  
Like WOBI on Facebook:   / wobi.en  

Subscribe to our channel:    / wobi  

About the speaker:

Simon Sinek is an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'