Brian Smith, the founder of UGG tells the story of how he grew UGG from 28 sales in its first year to the almost $2 billion company it now is. Hear the honest truth about the set back and hurdles it took for UGG to now be ranked the #1 Top Omnichannel Retailer according to TotalRetail and the importance of loyalty, perseverance and tenacity in this journey.
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