Copywriting Formulas Every Business Needs to Know (Plus Free Tools!)
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 Published On Feb 21, 2024

Even if you pay thousands of dollars to hire a copywriter, they don’t write your sales copy, email copy, landing page copy, etc., from scratch. They follow Time-Tested and Proven Copywriting Formulas to craft a copy that sells.

So, in this video, we will share with you what those Proven Copywriting Formulas are, and we will also share with you some Free Copywriting AI tools that will help you accomplish your tasks.

Chapters (Timestamps):
00:00 - Introduction
01:13 - Fundamentals of Copywriting
02:02 - Copywriting Formula #1: IDCA
02:30 - Example of the IDCA-Style Copy
04:19 - IDCA AI Copywriting Tool
07:46 - Copywriting Formula #2: PAS
08:02 - Example of the PAS-Style Copy
09:23 - PAS AI Copywriting Tool
10:01 - Copywriting Formula #3: HERO
10:20 - Example of HERO-Style Copy
11:46 - HERO AI Copywriting Tool
12:05 - Copywriting Formula #4: SPIN
12:36 - Example of SPIN-Style Copy
14:47 - Copywriting Formula #5:BAB
15:10 - Example of BAB-Style Copy
18:19 - Copywriting Formula #6: AIDA
18:39 - Example of AIDA-Style Copy
21:04 - Recap
22:28 - Outro

Complete Content AI Tutorial:
►    • Complete Content AI Tutorial for a Be...  

How to Write Product Descriptions That Sell:
►    • How to Write Insightful Product Descr...  

How to Win Customers with IDCA Copywriting Formula:
► https://rankmath.com/kb/content-ai-id...

How to Address Customer Problems with PAS Technique:
► https://rankmath.com/kb/content-ai-pa...

How to Craft A Powerful Copy Using HERO Framework:
► https://rankmath.com/kb/content-ai-he...

How to Craft Winning Customer Solutions with SPIN Framework:
► https://rankmath.com/kb/content-ai-sp...

How to Write Selling Product Narratives with BAB Framework:
► https://rankmath.com/kb/content-ai-ba...

How to Drive Conversions with AIDA Copywriting Formula:
►https://rankmath.com/kb/content-ai-ai...

The Copywriting Formulas you will learn from this video:

IDCA Approach: Identify, Develop, Communicate, and Ask - a nuanced take on engaging your audience.
PAS Method: Problem, Agitate, Solution - connect deeply by addressing pain points.
HERO Framework: Headline, Explanation, Reveal, Offer - a storytelling approach to presenting your value proposition.
SPIN Technique: Situation, Problem, Implication, Need-Payoff - a consultative selling strategy adapted for copywriting.
BAB Formula: Before, After, Bridge - show the transformation your product/service can bring about.
AIDA Formula: Attract Attention, build Interest, create Desire, and drive Action.

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