This week, I interview Camila Legaspi, Chief Content Officer of Latina Media Ventures, about the exciting relaunch of Latina.com. We delve into the reasons behind the brand's hiatus, its return strategy, and how it aims to empower a new generation of Latinas. Will Latina.com recapture its former success?

Camila Legaspi, Latina Media Ventures' CCO, envisions Latina.com as a daily destination for a new generation of Latinas. Her strategy focuses on English/Spanish balance, depth over superficiality, and pivoting from celebrity spotlights to culturally rich stories. Facing financial hurdles and fierce competition, Legaspi aims to make Latina.com a beacon of representation and inclusivity for Latinos.

Episode Summary:
(2:52) - Celebrating Latina Magazine's 25th Anniversary: A New Direction Under Leadership
(5:03) - The Journey to Chief Content Officer at Latina Magazine
(8:10) - The Vision of The New Latina.com
(13:24) - Navigating Leadership at a Young Age: A 25-Year-Old C-Suite Executive's Experience
(20:53) - The Hiatus of Latina Magazine Explained: Causes and Implications
(22:59) - Does Racism Impact How Advertising Dollars Are Allocated to Latino Media?
(28:29) - Defining the New Tone of Latina Magazine
(28:46) - Latinx in Media: Implementing Inclusive Terms at Latina Magazine
(34:25) - Leadership in Editorial: The Role of Latina Magazine's Editor-in-Chief
(38:19) - The Future of Print: Will Latina Magazine Return to Physical Copies?
(40:01) - How Latina Magazine Speaks to Its Audience Today
(52:46) - Bilingual Content Strategy: Preserving Spanish Language at Latina Magazine
(57:54) - Competitive Landscape: Latina Magazine's Place in Hispanic Media

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