8 Key Brand Experiences For Marketing To Millennials

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Do you know which generation has immense buying power right now? The Millennials! They are 50% of the working and spending population today. So, as a brand, you must know what makes them tick. Namer and branding expert Canon Wing shares her 8 pointers to market to millennials and make them want you. Don’t miss it!

Top Tips

✅ Millennials are the surly teens of yesterday and the buyers of today. Fitness, health, travel & camping, casual dining, coffee, skincare, automotive, frozen foods and personal finance brands must know how to market to millennials.

✅ Time magazine called them the entitled narcissists but also the generation that would ‘save us all’. They are the link between Boomers and Gen X. They drive market dynamics and cultural change as well.

✅ Brands like Netflix, Starbucks, GoPro, Uber, and Chipotle have successfully marketed to millennials, which is a big reason for their success. They understood what is important to millennials and they delivered.

✅ Brand values, experiences, options, health, speed & convenience, engagement, ownership are some of the things that are very important to millennials. Brands can use this to become relevant to this demographic.

✅ Brands have to be mobile-friendly, Instagram-worthy, support a cause close to their hearts, make them experience joy, and create relationships with millennials. This is how brands can become relevant to and beloved of the millennial buyer.

Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.

[email protected]
www.canonwing.com

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