Why do some parents reject vaccines, despite evidence that they've helped generations of children stay healthy? When sociologist Jennifer Reich started interviewing parents about this growing trend, she realized it wasn't as simple as being ignorant or anti-science. In this fascinating talk, she explains why this movement is the symptom of a much bigger problem -- our broken beliefs about parenting & health. Jennifer Reich is Professor of Sociology at the University of Colorado Denver. Her research examines how individuals and families weigh information and strategize their interactions with the state and service providers, particularly as they relate to healthcare and welfare. Over the last decade, she has examined how parents come to reject vaccines for their children, in dialog with physicians, complementary healthcare providers, activists, and researchers. She wrote Calling the Shots: Why Parents Reject Vaccines. She & her husband have three children. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx