Jeff Swystun, brand guru and author of Why Marketing Works wants the agency industry to Return to the Fundamentals. What agencies do and how they do it have never been static. These times have created opportunity to accelerate positive change and strengthen the relationship between agencies and brands.

About Jeff:
Jeff consults to agencies and consultancies on their business and brand strategies. Previously, he was Managing Consultant at PwC, CMO at Interbrand and CCO at DDB Worldwide.