This episode is a rebroadcast of Auren's appearance on Media Empires with Erik Torenberg. Go check out @MediaEmpiresPodcast for more from the best YouTube creators, podcasters, newsletter writers, and media entrepreneurs.

Erik and Auren discuss all things data business, including data on windfalls and net worth, reputational databases, and the failures and successes of LinkedIn.

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00:00 Episode Preview
01:09 What ties Auren's businesses together
03:00 The importance of market share and declining CACs
03:39 Challenges & types of data businesses
05:00 Selling horizontal data
05:40 People, places, organizations, and products
10:12 Methods for sourcing and verifying data
14:48 Potential of building data businesses around products
16:21 The nuances in recommendations for people and products
26:46 LinkedIn’s success and disappointments
33:09 Windfall data and net worth
34:27 Reputation and bias
37:32 Challenges & potential for social recommendations
42:10 Improving the user experience of LinkedIn
47:12 Crossbeam & second party data sharing
49:14 DSL Co-op & aggregating general ledger data
50:41 Building a reputation database
51:50 NDA network
53:01 Software businesses masquerading as services businesses
55:24 Incubators & structuring ownership

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🎧 Listen to Media Empires:
@MediaEmpiresPodcast
Spotify: https://open.spotify.com/show/0Snd74n...
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Auren Hoffman Socials:
Twitter:   / auren  
Substack: https://substack.com/@auren

Erik Torenberg Socials:
Turpentine Podcast Network: https://www.turpentine.co/
Twitter: https://twitter.com/eriktorenberg?lan...
LinkedIn:   / eriktorenberg  
Substack: https://eriktorenberg.substack.com/

World of DaaS is brought to you by SafeGraph & Flex Capital.