PROF. VICTOR H. VROOM is an authority on the psychological analysis of behavior in organizations, particularly on leadership and decision making. In this video, Ian Lyall introduces you to Vroom's Expectancy Theory, sometimes called the Performance Equation.


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Follow the series : Sales Force Motivation
1. An Important Topic for Every Sales Leader-    • An Important Topic for Every Sales Le...  
2. What is Motivation? -    • Sales Force Motivation - What is Moti...  
3. Vroom's Expectancy Theory -    • Vroom's Expectancy Theory  
4. Understanding the Sales Leader's Role -    • Understanding the Sales Leader's Role  

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