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TODAY'S VIDEO:

In today's video, I explore the narrative that the vegan bubble has burst by looking at how the discussion around plant-based alternatives has changed so dramatically and what has led to the sales of certain plant-based foods falling in the past couple of years.

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SOURCES:

Who is Rick Berman? - https://www.sourcewatch.org/index.php...

Center for Consumer Freedom bacon advert - https://consumerfreedom.com/2019/09/a...

Spelling bee advert -    • Synthetic Meat Spelling Commercial Be...  

University of Bath review in 2022 that examined 43 studies into the health and environmental impacts of plant-based meat alternatives - https://www.sciencedirect.com/science...

Plant-based alternatives increase microbiome health compared to their meat counterparts - https://www.ncbi.nlm.nih.gov/pmc/arti...

Analysis of 207 plant-based alternative products and 226 animal products in the UK - https://www.mdpi.com/2072-6643/13/12/...

UK’s meat consumption is at its lowest levels since records began - https://www.theguardian.com/environme...

“The vegan bubble hasn’t burst – it’s just maturing.” - https://www.theguardian.com/business/...

1.1 million more vegans in the UK in 2023 - https://www.finder.com/uk/stats-facts...