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Customer acquisition is a core activity in subscription newsletter marketing.

In the investment newsletter space, acquisition is harder than anywhere else because investment themes are constantly changing & investor sentiment can accelerate or stop conversion no matter how good the promotion is.

In this video we discuss the current state of media buying and customer acquisition in financial publishing.

Including,

[] What investment themes are customers responding to right now.
[] The top performing traffic sources in today's market environment.
[] Reasons why your speed of production on a promo is increasingly critical to acquisition success.
[] Offer structures some pubs are using to dramatically increase cart value in order to increase order volume.

And more.

I'm joined by some of the best media buyers and acquisition specialists working in the investment newsletter industry today:

Tom Mcleod, VP of marketing at Investor Place.
Wes Anderson, media buyer & subscription acquisition for Angel Publishing
Charles Flagle, founder of Traffic Grid