Since its inception in 2005, the Frontier has remained largely the same, assuming a rugged, work-oriented image whose motivation is nothing but working on the farm. It's also marketed as the Nissan Navara or Nissan NP300.

There are advantages and disadvantages when vehicles maintain such a rigid outlook of life. First, they become distinctively identifiable, and customers can relate with the same old qualities. There is also an element of trust because customers believe that the product will give them the same excellent service, just as the original version did.

But automotive clients also want to upgrade and move along with the updated technologies. In that case, they expect various upgrades both inside and outside. For a pickup truck, such amenities don't have to be as refined as sports cars, but should at least Whereas the Nissan Frontier has remained largely the same, it's proven to be a highly reliable vehicle in a hugely competitive category.

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