Kakao "privilege" and how it works
Soft 4 Taeng Soft 4 Taeng
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 Published On Jun 9, 2023

Check out part 1:    • is Kakao privilege a thing?  

Kpop stans can't stop talking about Kakao privilege and i find the misinformation about this topic quite concerning.
This privilege narrative is being used to discredit artists that all deserve their success because they have earned it thanks to their hard work and the love from the fans.
Hopefully this video will make you better understand how Kakao operates and why we can't really talk about privilege.


Intro song: IVE - Eleven (instrumental)
Outro song: IVE - My satisfaction (instrumental)

Timestamps:
0:00 intro
0:48 quick overview
1:52 kakao groups aren't marketed as kakao groups
4:08 kakao groups aren't branded as a family
6:04 each company is on its own
7:43 kakao is big, but not in the kpop scene
9:11 kakao and its partnerships
10:05 why people talk about kakao privilege
11:57 why we can't call it privilege
13:03 outro

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