Banco Industrial, with a 50-year history in Guatemala, is a banking institution dedicated to accelerating the nation's growth and development. Facing challenges post-COVID, including volatile interest rates, the bank adopted a capacity-based model with SAS to enhance decision-making. This model provides granular insights into client profitability and unit performance, guiding strategic resource allocation, especially in the era of increased online banking. Banco Industrial focuses on the importance of personalized services and is leveraging SAS technology for improved project delivery and streamlined management decision-making, enabling the bank to navigate the evolving banking landscape more effectively.

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