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The Apple car is real & coming for Tesla. Here's why that's a good thing.

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For years there have been rumors of Apple working on a secret electric car project codenamed Titan, and now it seems to be very real and coming way sooner than expected. Let’s talk about the breaking news surrounding this and what we know so far about the Apple car.

Some people never thought Apple would make their own car, but it does make sense because over the past decade Apple has put itself in a position to dominate the mobile market, and what is more mobile than a car?

Even with what many people call “overpriced” products, Apple still seems to dominate the mass market when it comes to phones and tablets and now they’ve made a huge statement in the tech world with their first ever in-house system on a chip called the M1.

Not sure if you could tell by now but Apple seems like the type of company that wants to be the best at whatever they’re doing. Last week a report claimed that Apple is working with the Taiwan Semiconductor Manufacturing Company on a self-driving chip technology, and both companies have plans for a factory to produce "Apple Car" chips in the US. And this week there was a leaked report from an unnamed director at a major Taiwanese manufacturer claiming that Apple is ahead of schedule on their electric car and expects to release the Apple Car in September 2021.

But just yesterday a more reputable report from two people working closely on this effort said that Apple has progressed enough that it now aims to build a mass market passenger vehicle and is moving forward with self-driving technology with a target of 2024. The Apple Car will also feature its own breakthrough battery technology that could radically reduce the cost of batteries and increase the vehicle’s range, according to a third person who has seen Apple’s battery design.

This kind of battery technology breakthrough may sound familiar if you saw Tesla’s Battery Day in September where they announced their upcoming 4680 tab-less cells which will result in much more affordable, longer lasting, and faster charging electric vehicle batteries.

There is still a chance that Apple doesn’t produce their own car but instead just focuses on creating an autonomous driving system that would be licensed to cars made by other manufacturers. As with many of their existing products, Apple may try to price their electric car at a higher price point possibly in the luxury price range so they can shoot for a low volume, high price similar to the original Tesla Roadster or Model S.

For the Apple car to actually come out in 2021 would be nearly impossible in my opinion unless Apple partners with another automative company to produce the cars. It may even make sense for Apple to try to partner with Lucid Motors who has already announced the most premium luxurious electric vehicle coming in 2021. However, I’m not sure that will happen given the short time frame and the fact that I think Lucid wouldn’t want to take the backseat to Apple as Lucid seems pretty set on being a leader themselves in the luxury EV space.

I think it’s more likely that Apple does indeed wait until 2024 to release the Apple Car, and here’s why: By then it won’t be unreasonable to expect a more fully fledged self driving car. Tesla will also have a much more affordable electric vehicle on the market by then: the $25,000 Tesla model that they announced at Battery Day. It’s expected that Tesla will have the major upper hand by then so it would behoove Apple to get their car done sooner rather than later, and hopefully they can beat the $25,000 Tesla to the market.

We’re talking about possibly the world’s most valuable company with deep pockets producing & selling a self driving electric vehicle in the next few years. With the millions of people who are already in the Apple ecosystem and especially the kids who grew up entirely on Apple products, an Apple car would honestly be a top choice.

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