On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel like a partner channel is growing painfully slow, but in reality, the long-term value of this channel is huge.

In this episode, Bryn Jones, founder of PartnerStack, breaks down the ins and outs of how to build a great partner program for your company. Dave talks with Bryn about what investors think of partner programs, how to pitch investors on the idea, what percentage of sales should you give out in order to attract the right partners, and how to build your partner program in a responsible way.

In this episode you’ll learn:
0:00 Introduction
3:18 Bryn talks about his experience at YCombinator
8:40 Bryn breaks down the 3 main factors of a partner channel
12:22 What does a really great partner program look like?
15:02 What percentage do you see most SaaS companies giving up to their partners in order to make a sale?
19:27 What do investors think about the revenue stream that is partner revenue?
28:35 What has that growth journey been like at PartnerStack?
35:25 What have been the mistakes that you've made along the way?
44:36 The Salty Six

Scale or Die, Season 2
#ScaleOrDie
Episode 12 — Bryn Jones / PartnerStack

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