In times of uncertainty, we're afraid, and when we're afraid, we rely upon the herd to guide us. The crowd's guidance can be a useful crutch to lean upon--no doubt--but what happens when we use it too often? What happens when we're just lazy?

Whether or not we’re aware of it, our reliance upon the herd plants the seeds which will influence the stores we shop at, the restaurants we try out, and even the universities we choose to attend.

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Video + Sound + Script by Alex Belser.

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Freelance work at https://bels.works/
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