In this episode of the Futurum Tech Webcast, The Futurum Group’s Enterprise Applications Research Director Keith Kirkpatrick is joined by Gina Whitty, Product Management, CCaaS + AI at GoTo, about the challenges faced by SMBs and mid-market companies that are trying to undergo a digital transformation, and discusses the maturity journey involved with improving CX delivery via the use of generative AI, omnichannel engagement, and automation.

For more information on GoTo, please visit the company’s website: https://www.goto.com/connect/contact-...

Download a copy of our Research Brief, done in partnership with GoTo: Prioritizing EX and CX Via Digital Transformation and AI, here.

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Disclaimer: The Futurum Tech Webcast is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded, and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors, and we ask that you do not treat us as such.