Published On Premiered May 26, 2021
The 2022 Hyundai Santa Cruz was a long time coming. The concept was revealed at the 2015 Detroit Auto Show, which means it took six years for Hyundai to bring out a production model.
You, like us, maybe wondering what took so long? What kind of things would take 6 years to delay a launch like this?
We asked Hyundai North America's senior manager for product strategy and regulatory compliance, Gilbert Castillo, and he gave us answers.
Castillo started off by saying that when the original Santa Cruz concept was launched it had a great reception with a lot of people interested in it. And as other Hyundai product planners pointed out, a small pickup was a product that had generally vanished, and therefore could be an interesting opportunity. So the company began to consider and work out how they could pull off such a vehicle.
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