In today’s world of hyper-connectivity, people are feeling more disconnected from themselves and their core Purpose—both in life, in their work and even in their country—than maybe ever before. In the real world, and social media world, too, there seems to be a designed plan to foster a world of constant chaos and a more damaging US versus THEM social disorder. This is where the power of Purpose comes in. Finding Purpose in your life and your life’s work is an energizing and powerful force to counter chaos and divisiveness. Companies also need the North Star of Purpose and so do countries. Roy Spence, CEO and co-founder of The Purpose Institute, has made it his life’s journey to discover and bring to life the path to Purpose and higher calling for leaders of companies.

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Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies.

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