Frutiger Aero and the Lost Future of the 2000's
Optic Lure Optic Lure
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 Published On Jan 15, 2024

Frutiger Aero was the design aesthetic that dominated the early 2000s.
Many futurist aesthetics have come along as technologies have advanced, such as retro futurism, space age, cyberpunk, and y2k but its Frutiger Aero that we remember so fondly as of late. What was it about this design style and vision of the future?

Where did it come from, and where did it go?

Thanks for watching as always and stay tuned for more!
- Christian

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