This session was part of SXSW’s Partner Programming at SXSW 2024 and is presented by BACARDÍ.

Generative AI, and the models that fuel it, have the potential to redefine the creative process across countless mediums and industries. Where that potential truly takes flight is with AI custom modeling, which allows users to train these tools to output content far more in-line with their creative vision. As an artist, custom modeling empowers stakeholders to harness the capabilities of AI to revolutionize how music is created, distributed, and enjoyed. In this panel, BACARDÍ and BBDO show how they partnered with Boi-1da to support and uplift rising talent in the music industry using custom modeling to improve demo projects and finalize fully produced tracks in a shorter timeline, giving them access to award-winning talent and tools.

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