How to Create a Great Tagline for Your Brand 4 Important Steps

Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience's mind. Great taglines like Nike's 'Just Do It', Apple's 'Think Different and BMW's 'The Ultimate Driving Machine' all use a framework and 4 important steps to develop their tagline.

In this video, I go over how to create a great tagline for your brand in 4 important steps.

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Jump to parts of this video
[0:00:00] - Introduction
[0:01:45] - Taglines - Keep it Simple
[0:02:21] - Taglines - Differentiate
[0:03:35] - Taglines - Add Meaning
[0:05:32] - Taglines - Get People Talking
[0:12:04] - Sign up Brand Building Course

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