LUSH are known for their amazing bath bombs and fantastic skincare, but they're also super ethical. They're against animal testing and try and recycle packaging as much as possible. So, what’s next on LUSH’s agenda to help save the planet? Package-free products. After adopting a minimal approach to packaging over the years, they’ve made 80% of their Christmas range completely Naked - no plastic, no pots, just fantastic ingredients.

LUSH figured that since soap, bath bombs and massage bars don’t need a plastic container, then their shower gels, body conditioners and lip scrubs shouldn’t need them either, and slightly tweaked their traditional formulas to turns all those liquids into solids. By replacing the water element with solid ingredients like cocoa butter, products last a whole lot longer thanks to the limited bacteria growth.

This all sounds great on paper, but have LUSH ever put this action plan to work? Going package-free isn’t a totally new concept to them, they’ve just expanded it; their shampoo bars are the OGs of package-free. In fact, in just one year, the global sales of said shampoo bars meant that 15.89 million plastic shampoo bottles were never created.

LUSH are getting rid of the bottle and introducing plastic-free shower gels - here's everything you need to know...


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