Despite its reputation for gastronomy, France has become an American fast-food mecca. Between 2019 and 2023, more than 1,300 fast-food restaurants opened in the country, and over the past decade, sales increased by 61%. McDonald’s has the biggest stronghold because of its first-mover advantage. But Burger King, Domino’s Pizza, KFC and Five Guys are expanding their reach. New players like Popeyes and Krispy Kreme moved in for the first time in early 2024 as French consumers continue to seek affordable and convenient food options.

Chapters:
1:21 Chapter 1. France’s fast-food market
3:33 Chapter 2. Winning over the French
8:39 Chapter 3. Challenges
10:49 Chapter 4. Opportunities

Produced and Edited by: Natalie Rice
Camera by: Federico Campanale
Animation: Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty, AP Photos, Reuters, Domino’s Pizza, Chipotle, TikTok
Additional Sources: IBISWorld, McDonald’s

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Why The French Love American Fast Food